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EyesOnOff is a fashion accessories brand serving both direct customers and wholesale retailers. Moving from WooCommerce to Shopify became an opportunity to redesign the product catalogue and build a commerce infrastructure supporting both channels.

FOURTYOZONE led the technical migration, defined the product architecture, and developed the storefront. The brand's commercial requirements were translated into Shopify configurations, custom components, and operational procedures for day-to-day store management.

The original catalogue combined accessory families, color variants, finishes, and separately managed products. Moving it to Shopify required more than converting data: the catalogue needed a coherent structure without losing the visibility of individual colors during browsing.

At the same time, EyesOnOff needed to serve consumers and retailers through one platform. Both channels share products but require different access models, pricing, commercial conditions, and purchasing experiences.

Shopify became the central infrastructure for catalogue, inventory, customers, and orders. Product families were organized so the articles stay consolidated and browsing remains oriented around color.

For B2B, FOURTYOZONE implemented Shopify's native capabilities: company accounts, dedicated catalogues, price lists, and commercial terms. The storefront recognizes the customer context and presents an experience aligned with the relevant purchasing model.

Customizations were developed in a separate layer, keeping custom components distinct from the storefront's main functions.

Product pages organize families, materials, compatibility, care instructions, and related products.

The B2B infrastructure integrates wholesale registration, company approval, dedicated catalogues, wholesale pricing, and payment terms. The storefront complements this architecture with contextual cart components and information tailored to professional buyers.

Development also included a retailer directory with an interactive map, shipment tracking, category-specific product components, and operational documentation for store management.

EyesOnOff operates on Shopify with a single storefront serving consumers and wholesale retailers.

The catalogue maintains a centralized structure while browsing presents color variants as distinct items.

The B2B infrastructure is operational, with company accounts, dedicated price lists, and commercial conditions. The store regularly processes B2C and B2B orders through the same platform.