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Patatina Cerimonia sells clothes for occasions that have a name: eighteenth birthdays, bridesmaids, ceremonies. The shop was designed and developed on Shopify from the ground up, around that way of choosing a garment.

The storefront, the collections, and the team's daily work are one engagement. FOURTYOZONE still follows development and management.

A ceremony garment does not sit in one drawer. The same piece can be right for an eighteenth birthday and for a bridesmaid, and so it lives in more than one collection.

Browsing by product type alone would hide those occasions. The catalogue had to keep every one of them reachable, without closing each item into a single category.

The collections are the occasions. A product can belong to several of them at once.

From the product page, the customer moves to that garment's collections. The piece and the context it is offered in stay linked.

The store is built on Shopify, on the catalogue's native tools, with targeted Liquid work where the path between a product and its collections needed it.

The shop team was trained on the management tools, so the daily work stays in the shop.

Patatina Cerimonia is online: a store built from the ground up, with the catalogue ordered by occasion and links between each garment and its collections.

The team runs the shop with the tools it was trained on. Development and eCommerce management continue.